can read and write fluently in english

at least 18 years of age

right-handed

overweight or obese (bmi > 24.9)

currently has a university of rochester meal plan

currently in contemplation or action stages of change with respect to weight loss (measured with the weight stages of change algorithm; rossi, rossi, velicer, &

prochaska, 1995).

history of diabetes, epilepsy, celiac disease, lactose intolerance, food allergies, veganism, mental illness, or eating disorders

currently taking a medication that may have a strong effect on eeg recordings (eg, an antidepressant, stimulant medication, etc.)

currently drinks more than 3 cups of coffee per day or roughly equivalent caffeine intake